Interiority Global is a B2B and B2C qualitative fieldwork services agency that provides project management and respondent recruitment to the market research industry worldwide.

Interiority Global required a brand strategy and positioning, brand identity design, website design, SEO-optimised website copy and company documentation.

Salt Studio is working alongside Interiority Global on an ongoing basis to build its online presence via content and SEO.


The Salt Studio team studied the market research industry thoroughly with a focus on respondent recruitment. From the resulting analysis a logo and colourway were established, whilst the website wireframes were built.

The website build was started based on the agreed design elements and both parties agreed that a focus on illustrations would be the best route forward as the primary imagery device.

Alongside this, a first draft of the new website copy was established in consultation with the client, which was then refined.

Following minor revisions, the client signed off the website and the Salt team worked on the company documentation.


Interiority Global is happy with way the project has gone as well as the outcome.