BaseRock IT Solutions designs, implements and supports secure industrial IT and OT infrastructures in manufacturing settings for some of the largest manufacturing companies in the world.
BaseRock IT Solutions commissioned Salt Studio to create a logo, new brand identity and online presence. The company was expanding its services offering and required an online identity that clearly communicated its new positioning.
The Salt Studio team spent considerable time researching BaseRock IT Solution’s competitors and industry, alongside its slightly adapted target audience. The company wanted to communicate the outstanding technical level at which it operates but in a simple and intuitive way that enabled website visitors to easily navigate its offering.
The company has had very positive feedback from its client base on its new branding and online identity. It has also been receiving enquiries online, which for such a new website is a fantastic result. The new site was built in Webflow and the BaseRock IT Solutions marketing team has been finding the CMS intuitive and straightforward to use.
Salt Studio has also created a range of consistently branded corporate documentation for BaseRock IT Solutions.