EuroFinance – previously known as International Treasury Management – is the world’s leading international treasury event and The Economist Group’s flagship conference.
The Salt Studio team was tasked with the redesign and then build of a new WordPress website using Elementor – to enable the in-house team to update the website with a visual editor inside the WordPress CMS.
The Salt Studio SEO specialist also undertook an SEO Audit, which the developers incorporated within the final build phase.
The Salt Studio team worked with The Economist Group senior marketing team to rethink the structure and design for the new EuroFinance website.
The Economist Group marketing team had a researched plan prior to starting the project and the Salt Team took time to understand this prior to conducting our own research.
The wireframing and design phases progressed well, primarily due to numerous productive face-to-face meetings and effective wireframing in an online tool. Animations were added and refined, and then the site was optimised for mobile and tablet, to ensure a great user experience on all devices.
The new online offering has enabled the marketing team to take full control of and be able to adapt EuroFinance’s online presence.