Interiority Global is a B2B and B2C qualitative fieldwork services agency that provides project management and respondent recruitment to the market research industry worldwide.

Interiority Global required a brand strategy and positioning, brand identity design, website design, SEO-optimised website copy and company documentation.


The Salt Studio team studied the market research industry thoroughly with a focus on respondent recruitment. From the resulting analysis a logo and brand colours were established alongside the website wireframes being created.

The website build was started based on the chosen design elements and both parties agreed that a focus on illustrations would be the best route forward as the primary imagery device.

Alongside this, a first draft of the new website copy was established in consultation with the client, which was then refined. Following minor revisions, the Salt team then worked on the company documentation.

client clutch review

Can you share any outcomes from the project that demonstrate progress or success?

The most obvious successful outcome of the project is the website; we are over the moon with how it looks, feels, flows and works! The website was brought in on-time and on-budget and you can't ask for more than that!

How effective was the workflow between your team and theirs?

One word; flawless!

What did you find most impressive about this company?

This may sound like part of a Tinder profile listing the qualities being looked for, but (and in no particular order):

  • Honesty
  • Timeliness
  • Attention to detail
  • Supportive
  • Flexible
  • Patience & understanding
  • Straightforward

The process of working with Salt was enjoyable, enlightening, and smooth.

Are there any areas for improvement?

None. Salt was a perfect fit for us in every way.

Jon Swingler, Director, Interiority Global