International Dairy Federation (IDF)

SCOPE

The International Dairy Federation (IDF) is the leading source of scientific and technical expertise for all stakeholders of the dairy chain. Since 1903, the IDF has provided a mechanism for the dairy sector to reach global consensus on how to help feed the world with safe and sustainable dairy products.
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The IDF required a new online identity – it had to retain its existing logo and had a basic style guide of colours and fonts, but its marketing team wanted an entirely new striking, friendly and instantly recognisable online brand.

PROJECT SUMMARY

The new site was built in WordPress with Elementor in order to give the IDF Communications team the in-house ability to easily add blocks to pages and to create new pages from the templated designs.
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A complete structural rethink was also required to combine the organisation’s previously separate e-shop and main website. The existing website structure was confusing and difficult to navigate and its thought leadership content was not at the fore.

Through colour-coding and the use of icons, content was categorised into the relevant Pillars and Working Areas. This has made it much easier for the defined user personas to find relevant content quickly alongside being presented with related publications.  

By pulling through related news, events and publications via Elementor blocks, key personas can be led on specific journeys and encouraged to complete a call to action.  

The Salt Studio team also worked with the IDF Communications team on SEO, copy, and consistently branded social banners. In addition, we have rebuilt the IDF Intranet, which is used by IDF members to access and share technical reports.