YouT is a start-up company that plans to revolutionise the organisation of meet-ups with friends or colleagues.
Salt Studio was approached by the YouT team to create branding from scratch, and then deliver both a website plus MVP iOS and Android apps for Beta testing, followed by the development of full iOS and Android apps from conception through to deployment.
The project brief was to create an intuitive solution using groups and geolocation to make it easy for users to see where their friends are, invite them to meet up, choose a venue and then see who has confirmed attendance in just a few clicks.
The website for the Beta testing phase is live and the iOS and Android MVP apps to test with friends and family to prove the concept and gather feedback have been built and are in Beta testing. The full iOS and Android apps are in development.
The Salt Studio team had several initial meeting with the client during our research phase to understand the objectives of the app and refine the required processes for achieving these objectives. This involved creating user stories and then translating these into features and functionality.
The wireframing process visualised these features into a series of interconnected screens. The wireframing process was then refined through a series of meetings and interactions.
Once this phase had been signed off, the Salt Studio designer created a complete brand identity for YouT. The first step was to create a logo, which involved running a design competition and refining the best responses. The team then created a brand identity including the colour scheme and fonts, which was then used as the basis for the fully designed screens.
The designed screens were then connected together into a click-able prototype, which allowed the client to test the full user experience and provide feedback before development began.
Alongside the apps builds the Salt Studio team designed and built the YouT website, which was put live alongside the Beta apps so that feedback can be collated.
The client is extremely pleased with the new branding and website for the Beta phase.
The YouT MVP apps are currently in Beta testing with a limited group of users and the full iOS and Android apps are in development.